Best of Affluent Lifestyle | Millionaire | High End | Luxury Living https://www.jetsetmag.com/lifestyle/ Best of Luxury Private Jets, Yachts, Cars, Travel, Events | Jetset Mag Thu, 20 Feb 2025 15:25:52 +0000 en-US hourly 1 https://www.jetsetmag.com/wp-content/uploads/2016/07/cropped-jetset-mag-profile-pic-32x32.jpg Best of Affluent Lifestyle | Millionaire | High End | Luxury Living https://www.jetsetmag.com/lifestyle/ 32 32 Hybrid Dreams https://www.jetsetmag.com/lifestyle/automobiles/hybrid-dreams/ https://www.jetsetmag.com/lifestyle/automobiles/hybrid-dreams/#respond Wed, 19 Feb 2025 15:51:53 +0000 https://www.jetsetmag.com/?p=171230 McLaren Artura Spider: A 700PS hybrid supercar with open-top thrills, blistering speed, and precision engineering for the ultimate driving experience.

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The McLaren Artura was the British racing manufacturer’s first foray into the hybrid era, but forget what you may or may not already know about that—the new Spider is the next-gen upgrade your inner-petrolhound is really craving. And, yes, it really is still a hybrid.

A twin-turbocharged V6. A lightning quick E-Motor. 700PS combined. 0-62mph in three seconds, up to 205mph. Blistering pace. No roof. Welcome to sensory overload, my friend.

The new McLaren Artura Spider is all about driver engagement. Heightened senses. Sheer, unfiltered top-down joy, with a heap of performance magic at work. For a start, the hybridized V6 now has 690hp (or 700PS), up by 20hp from the first Artura. It also gets a new exhaust system lovingly crafted to make the engine sing louder in the middle to high rev ranges. Vents in the cockpit feed all that beautiful sound right into the cabin, too.

It all partners with an eight-speed close-ratio gearbox which now “pre-fills” for faster gearchanges—25 percent faster, actually. Electric mode still provides 94bhp of the total power as before, but for 21 miles this time as opposed to the previous range of 19 miles. McLaren calls it stealth mode. Handy if you’re looking to leave suddenly in the middle of the night without waking the neighbors. For a midnight drive on empty roads, that is.

Then there’s the new Spider’s incredibly light weight, all 1457kg of it, the lightest in its class. Combined with new engine mounts that keep the powertrain steady in the chassis under load, the result is an even stabler, faster and more connected Artura than the last. It begins to feel as if the steering wheel is part of you, the car an extension of your body. No limit to its grip. No end to the fun. Outside, polycarbonate rear buttresses and an aerothermal concept manage air flow, pushing air in and around the Spider’s headgear. It keeps the engine cool when it’s angry and covered in roof.

The roof system itself has been engineered to within a millimeter of perfection, retracting in only 11 seconds up to 31mph in near silence. Even the rear window has been thoughtfully set to retract just two thirds of the way down, because the aero wizards found it to be the optimal position for reducing wind buffeting inside the cabin with the top down. An optional electrochromic glass panel in the roof blocks out 99 percent of the sun’s rays if you so wish, and it has to be said, when you’re done with open-top driving, shutting the world out feels very smug indeed.

All-in-all, it’s still the ravishingly quick McLaren supercar you’ve come to know and love, this time, with a near-silent roof that eliminates the electric whoosh. It feels and looks the part, with the option to drop into “stealth mode” when the situation requires. Enormously powerful, visceral, raw – yet refined, precise and exquisitely engineered; this is a hybrid like no other. And we like it. A lot.

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The ICE Age https://www.jetsetmag.com/lifestyle/automobiles/the-ice-age/ https://www.jetsetmag.com/lifestyle/automobiles/the-ice-age/#respond Wed, 12 Feb 2025 15:59:22 +0000 https://www.jetsetmag.com/?p=171168 As the EV era looms, 2025 offers a final chance to enjoy high-performance combustion cars. From Aston Martin to McLaren, here are the must-drive machines of the year.

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Enjoy the Thrills of Owning a Combustion-Engined Dream Car While You Still Can.

So here we are, halfway to 2030. The decade that will mark the beginning of an entirely new chapter for automotive enthusiasts around the world, with many governments committing to phasing out the majority of internal combustion engine (ICE) sales by then completely. It will be a decade where countries increasingly turn to hybrids and EVs, and the spine-tingling roar of a throaty V12 becomes no more than a bedtime story.

If waking up to the sound of a cold start in an Aston Martin Vantage is what gets you out of bed, these changes are going to feel quite different. Granted, much can still change between now and then, taking into account elections, historic policymaking and extreme U-turns in power. But this year, 2025, is a milestone. Finding a new, combustion-led model is getting harder—with some manufacturers already now declaring an end to ICE production this year.

An electric future is coming, and, sensibly, we’re all for it. But for now, there’s still time to celebrate the beauty of an empty road drenched in golden light, with nothing but the sound of a monstrous engine for company. It’s the year to take action and just drive it. Own it. Collect it. As F1’s recently not-retired Daniel Ricciardo says, the year to “lick the stamp and send it.”

So, we’ve pulled together five of this year’s must-have combustion-powered motors, from supercars with over 1,200bhp to monstrous V8 muscle power, for you to consider driving today then buying tomorrow.

One brand committed to creating extraordinarily loud and exhilarating driving experiences for as long as possible is Aston Martin. The British marque brings its new Vanquish into this half of the decade with a merciless 5.2-liter twin-turbo V12. It’ll channel 824bhp into the rear wheels, reaching 0-62mph in 3.3 seconds and a record-high top speed of 214mph. It’s the most powerful production Aston ever made. Along with its devastating power are fiendishly good looks—suave, sophisticated, a brute in a tux. The angular rear end and quad exhausts are reminiscent of classic Aston Martins gone by, bringing class and distinction to what is a thoroughbred race car built to dominate the road.

The Vanquish is a masterpiece in automotive design, the combination of a raw, snarling V12 with muscularity, opulence, assertive elegance. A seductive side profile curved in all the right places. A longer hood that harks to GT-style cruising. A leather-clad interior with gold, silver, cashmere and titanium. Knurled dials and a “Pure Black” touchscreen, 15 speakers pumping 1,170 watts through a Bowers & Wilkins audio system, with 3D sound from headliner-mounted tweeters. Everything here is a driver’s paradise. And utterly addictive.

Meanwhile, over at Ford. . .something very special is happening to Mustang. The new Mustang came out earlier this year, followed by the Mustang Dark Horse, and much to muscle car fans’ delight is still very much using a 5.0-liter thumping V8. But it’s the Mustang GTD we’re particularly interested in this year—Ford’s road-legal, track-ready supercar. A supercharged 5.2-liter V8 will lay down over 800 horsepower, with semi-active race suspension, drag reduction and carbon fiber bodywork everywhere. A huge, dynamic race car aero spoiler casts shadows on those famous three-bar taillights. Its aggressive stance and sharp, angular nose are enough to clear roads for miles, but then a near 50/50 weight distribution gives you all the poise and balance of a ballerina for dancing around twisties like nobody’s watching. Except everyone is. Mouth agape. Unsurprisingly, these will be hard to come by with waiting lists since 2023.

Another equally lauded model returning to roads with a new look is the BMW M5, and it’s once again dividing the purists. That’s because, this time, it’s a hybrid (I know, not combustion only—but, like I said, this is getting harder). And the fact that it’s as overtly M5 as you could possibly get. Under the hood lies an enormous 4.4-liter V8, backed up by an electric motor, delivering 717bhp and a 0-62mph in 3.5 seconds. That’s supercar territory, of course, only you have four seats and a big boot. It’s 5.1m long and weighs nearly 2.5 tons, but word on the street is that this thing shifts and hides its enormity with, well, enormous power and poised performance.

The BMW M5 seems to throw its weight around with the agility of a cheetah, responding quickly and cleanly to anything you throw its way. It’s got a widebody stance that imposes itself into the rearview mirror without manners, and huge air intakes that could swallow a small bird. Great big wheel arches dominate its front and side profile, and naturally, the rear looks chunky, thick and monstrous like any fierce M5 should. Inside, of course, is more of the same new BMW tech we’ve seen over the last 24 months—big infotainment touch screens, red M buttons on the steering wheel, wraparound interior lighting and huge, huggy bolstered sports seats. Not that you’ll be paying much attention, when you’re busy throwing your head back in moments of sheer acceleration.

Back in the UK, Bentley has also been busy creating a hybrid Continental GT Speed—its most powerful production car ever, too. Gone is the W12 and in comes a 4-liter V8 and e-motor capable of 771bhp in total. So you can creep into cozy villages on full electric or open up the taps at every hairpin in the mountains. But this is a GT that still very much wafts and glides over asphalt, with a menacing throttle pedal for spirited drives when the mood suits. A cabin full of affluence and luxurious, discerning finishes in perhaps walnut, koa, oak or eucalyptus veneer awaits. Black chrome and carbon fiber. Wraparound dashes that cocoon you inside, and deep, lounge-like front seats.

Lastly, McLaren’s W1 is the successor to its heavily praised F1 and P1 models, icons in their class. You won’t be surprised to learn this is the fastest accelerating McLaren ever made, as well, using a hybrid powertrain that combines the MHP-8 V8 engine and E-module with F1-derived battery tech. The result is a McLaren that delivers a combined 1,258bhp and can reach 200km/h from stationary in only 5.8 seconds. Eye-watering.

On the outside, there is aero everywhere. With massive, F1-inspired side air intakes and an extending active rear wing which can elongate the working area of the diffuser by 300mm. Put together, the entire ground effect aero package on the car generates 1,000kg of downforce when active in Race Mode, five times that in road configuration. A total transformation at the touch of a button. Inside, a beautifully crafted wraparound interior envelops the driver, with McLaren InnoKnit—an infinitely flexible, seamlessly integrated super-light material—covering the seats, or rather what is affectionately a lightweight bathtub molded to your backside.

McLaren’s W1 is a supercar so exclusive, only 399 will ever be made, all of which have apparently been assigned. Well, there’s always hope.

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Revolutionizing Early Detection: The Life Guard Imaging Story https://www.jetsetmag.com/lifestyle/health/revolutionizing-early-detection-the-life-guard-imaging-story/ https://www.jetsetmag.com/lifestyle/health/revolutionizing-early-detection-the-life-guard-imaging-story/#respond Mon, 03 Feb 2025 16:08:23 +0000 https://www.jetsetmag.com/?p=171260 Life Guard Imaging offers advanced CT scans for early detection of heart disease, cancer, and more—because proactive healthcare saves lives.

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In today’s fast-paced world, where health often takes a backseat to busy schedules, Life Guard Imaging is transforming the way we approach wellness. With cutting-edge technology and a mission to save lives, this premier imaging center is making early detection of serious diseases more accessible, accurate, and impactful than ever before.

The Power of Prevention

Life Guard Imaging specializes in advanced, low-dose CT scans designed to detect the early stages of heart disease, cancer, and other potentially life-threatening conditions. Their services include comprehensive heart scans, lung scans, full-body scans, virtual colonoscopies, and bone density assessments. These scans are more than diagnostic tools; they are lifelines, offering patients the opportunity to address health issues before symptoms even appear.

 

The philosophy is simple but profound: early detection saves lives. By identifying health concerns early, patients can work with their healthcare providers to take proactive steps, whether through lifestyle changes, medication, or further medical intervention.

State-of-the-Art Technology

At the heart of Life Guard Imaging’s services is its advanced imaging equipment, capable of providing highly detailed scans with minimal radiation exposure. This technology ensures accuracy while prioritizing patient safety and comfort. The imaging center’s expertise allows them to detect even the smallest irregularities, offering a level of precision that sets them apart in the field of diagnostic imaging.

A Personal Touch

What truly distinguishes Life Guard Imaging is its patient-centric approach. From the moment you walk into their modern, welcoming facilities in Tampa, Florida, or Phoenix, Arizona, you’re treated with the utmost care and respect. The staff takes the time to explain each procedure, answer questions, and ensure that every patient feels at ease.

“Our mission is to save lives through early detection,” says Frank G. Maldonado, Director of Operations at Life Guard Imaging. “We’re not just about providing scans; we’re about empowering individuals to take control of their health.”

Frankie experienced a profound loss when his father succumbed to pancreatic cancer. This personal tragedy deeply affected him and became a pivotal moment in his life. Determined to prevent others from enduring similar heartbreak, Frankie shifted his career focus towards proactive healthcare. He dedicated himself to the mission of early detection, aiming to identify life-threatening diseases like cancer and heart disease before they manifest symptoms. This commitment led to the establishment of Life Guard Imaging, where advanced imaging technology is utilized to detect potential health issues at their earliest stages. Frankie’s personal loss serves as the driving force behind his dedication to saving lives through early detection.

Recognized Excellence

Life Guard Imaging’s commitment to quality and innovation has not gone unnoticed. The center has been recognized as Tampa Bay’s “Best of the Best” in diagnostic imaging for 2023 and 2024, a testament to its excellence in both technology and patient care.

A Vision for the Future

Looking ahead, Life Guard Imaging aims to expand its reach, making their life-saving services available to more communities. Their goal is to revolutionize healthcare by shifting the focus from reactive treatment to proactive prevention, one scan at a time.

Why Wait?

Your health is your most valuable asset. With Life Guard Imaging, you can take a proactive step toward safeguarding it. Whether you’re interested in a specific scan or a comprehensive full-body assessment, their team is ready to help you gain peace of mind and take charge of your wellness journey.

To learn more or schedule an appointment, visit lifeguardimaging.com or call their office at 602-755-5001. Because when it comes to your health, early detection isn’t just an option — it’s the answer.

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Wrist Revolution https://www.jetsetmag.com/lifestyle/watches-jewlery/wrist-revolution/ https://www.jetsetmag.com/lifestyle/watches-jewlery/wrist-revolution/#respond Mon, 27 Jan 2025 15:33:22 +0000 https://www.jetsetmag.com/?p=170966 Discover the top luxury watch trends 2024, from heritage classics to bold innovations. Explore timeless craftsmanship and cutting-edge designs.

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Luxury watch trends 2024

The allure of fine watches never seems to fade. Wearing an authentic timepiece is the ultimate flex, garnering respect and placing the final stamp on personal style. Many watch enthusiasts would agree, it transforms every outfit they wear. The wonder of the watch is understated yet bold, refined yet regal. It’s a total power move.

As we reflect on watch trends this past year, we observe how heritage fundamentally plays a role. The act of wearing a traditional timepiece is more important to collectors than flashy features. Although, the recent trends of rich color and diamond bezels hit at the heart. Consumers are in search of the unusual, and enthusiasts delight at the return of retro. But designs that stand the test of time are a collector’s dream. Tradition is everything.

Take Rolex’s highly collectible classics that were reimagined in 2024. The newer iterations of best sellers are the Cosmograph Daytona and GMT-Master II. The brands 2024 campaign touts inclination towards preciousness and principle, saying that these styles will “reawaken watchmaking emotions.” Similar to the iconic Hermes Birkin, the pieces will gain value as time goes on. One might say it’s the ultimate investment.

Fine watches are increasingly taking up space, even with softer sales. The industry anticipates stabilization and potential growth ahead. Experts note that the global fine watch market is projected to make $49.8 billion in sales in 2024. To many, this sounds like quite a feat. The development of fine watch brands’ online presence has redirected customer focus to a simpler way to buy as brick-and-mortar continues to have less appeal.

As we lean into the comfort of the classics, we witness a gradual rise in smart integration. High watch brand Patek Philippe recently indulged in a tempting new design. The collection infuses traditional styles with a technical spin, by equipping a world time watch into an existing best seller. It utilizes a date display synchronized with local time, where the 24-hour disk is subdivided into day and night zones. Its opaline dial center boasts a blue-gray hue and carbon motif. The technical beaute, World Time With Date, not only makes you say wow, but promises never-before-seen intricacy for a highly distinctive collector’s piece.

The power of social media is trickling over as well. Fine watch brands are forming close bonds with influencers and media moguls to create content like we’ve never seen before. Platforms like TikTok and Instagram are all about experimentation and highlighting brands in new and unique ways. Unlike the early years of perfect placement and image filtering –now it’s natural, it’s easy, and it’s engaging – drawing in an audience that admires aesthetic, authenticity, and luxury.

It’s undone and it’s effortless. The relatable yet potent posts win these days – think succinct taglines and clever puns. Shoppers are getting a first look at brands through a real personality, and influencers are reaping the reward. Shoppers are more likely to buy when they sense that the bond is genuine, so this requires embodying the brand with ingenuity and wit. Not to mention, these high-end labels are witnessing trends from younger generations in a fresh format.

Luxury watch trends 2024

Celebrity icons, too, remain steadfast for increasing sales in this category. Supermodel and activist Bella Hadid teamed with luxury Swiss jewelry house Chopard in 2024. This came to no surprise after she stunned in Chopard’s covetable jewels against a champagne-hued Gucci dress at the 77th Cannes Film Festival this past May. Then there’s Julia Robert’s long-standing partnership with Chopard as a global ambassador. Her “all smiles” approach emulates the brand’s favorite attributes – class and authenticity. Perhaps even nostalgia plays a part, as the iconic movie star stole hearts with her pristine pout and unapologetic persona in the early 90’s.

Like Julia Roberts, Chopard leans into playfulness and experimentation. On a more intimate level, Chopard’s ethical gold and sustainability journey enrich the label with substance. The brand introduced titanium into high jewelry which, many would agree, was a bold move. Chopard also sets diamonds in steel instead of the traditional platinum or gold. A few years ago, Chopard launched a recycled proprietary material called lucent steel into all its watches, an unexpected move that keeps consumers curious.

Another brand that chose to ride the wave of sustainable practices is Ulysse Nardin. The brand’s Ops collection is synonymous with style and adventure. It highlights hues of camo green with durable rubber. Perhaps it’s a nod to the spirit of the uninhibited nature in all of us, the thrill-seeker. In similar fashion, Blast Tourbillon Dragon intrigues with a touch of creative fantasy. It fuses culture with rich ancestry, showcasing a slithering gold dragon that leads to a polished pearl center.

Luxury watch trends 2024

Fine watch brand, Breguet, boasts a rich history as a fine watch retailer, but the brand appeals to a specific crowd. With previous clients like Napoléon Bonaparte, Sir Winston Churchill, and, more recently, Dr. Dre, Breguet highlights peculiarity and traditional horology, two traits that appeal to fine watch connoisseurs. Historically, Breguet reimagined the pilot’s watch and then the Type XX was launched in June 2023. Due to its success, a civilian version was created in gold in 2024. Similar to Chopard’s use of unusual material, Breguet crafted this version with a gold bezel and ceramic ring for the first time. Breguet’s bold behavior is getting noticed – namely by vintage watch dealers – and is slowly becoming a brand to watch.

Luxury watch trends 2024

Similar to Breguet, Piaget also has a long-standing reputation in the industry. In April 2024, the brand celebrated its 150th anniversary at Watches and Wonders. Set in Geneva, Switzerland, it was a glamorous and visually appealing event, and yet there was no shying away from new mastery. As ultra-thin watches caught eyes this past year, Piaget took on the challenge boldly, introducing Altiplano Ultimate Concept Tourbillon. All its parts had to fit within 2 mm, including an annular tourbillon. The design proved nothing short of brilliant and set the tone for the future of slim watch design.

Luxury watch trends 2024

As a forward-thinker, Richard Mille has also revolutionized more than one concept. Progressive and innovative, the brand continues to gravitate towards grandeur and shock-value. Leaning into styles like the sport watch, the pleasant surprise lies in the elegant and sleek design. Most heritage watch brands stick to the classics, so Mille impresses with a refreshing turn from what’s expected. The 2024 release of RM 30-01 in ATZ white ceramic is polished to perfection, with a scratch-resistant case. The satin finish is both unflawed and head-turning, exuding visual mastery. Perhaps it’s a reminder of the incredible moment when one purchases their first timepiece.

The future of watchmaking is promising with designs that don’t hold back. The industry practically oozes reputation and esteem. A nod to the fine elegance of clock-making, the historical brands illuminate the customs of the past while bringing attention to a new time. Behold, a new era of the watch.

Luxury watch trends 2024

For more articles like this one, check out our lifestyle section, here.

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The Toric Collection: Where Craftsmanship Meets Elegance https://www.jetsetmag.com/lifestyle/watches-jewlery/the-toric-collection-where-craftsmanship-meets-elegance/ https://www.jetsetmag.com/lifestyle/watches-jewlery/the-toric-collection-where-craftsmanship-meets-elegance/#respond Fri, 24 Jan 2025 15:44:44 +0000 https://www.jetsetmag.com/?p=170917 Parmigiani Fleurier’s Toric Collection blends timeless elegance with innovative craftsmanship, featuring the iconic knurled bezel and artistic dials.

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Parmigiani Fleurier’s Toric Collection is a celebration of timeless elegance and sophisticated craftsmanship. As the first watch designed by Michel Parmigiani in 1996, the Toric line embodies the brand’s commitment to blending classic aesthetics with innovative watchmaking.

Toric Watch Collection

Inspired by ancient architecture and nature, the Toric Collection is defined by its unique knurled bezel, a design element that reflects Michel Parmigiani’s fascination with the golden ratio and Fibonacci sequences. This distinctive feature, combined with meticulously crafted dials and harmonious proportions, makes each Toric timepiece a work of art.

The Toric Chronomètre: A Tribute to Precision and Beauty

Central to the collection is the Toric Chronomètre, a watch that exemplifies Parmigiani Fleurier’s dedication to precision and elegance. Certified by the COSC (Contrôle Officiel Suisse des Chronomètres), this model is a testament to the brand’s technical expertise.

The guilloché dial is a standout feature, showcasing the intricate craftsmanship that goes into each timepiece. Every detail, from the layout of the numerals to the shape of the hands, is carefully considered to ensure a perfect balance between functionality and beauty.

Design Elements Rooted in History and Nature

Michel Parmigiani’s passion for restoration and history is evident in the design of the Toric Collection. The knurled bezel, inspired by ancient Greek columns, is not just an aesthetic choice but a reflection of his appreciation for symmetry and proportion.

This design philosophy extends to the overall composition of the watch, where every element is meticulously crafted to achieve a harmonious balance. The Toric Collection’s design is timeless, appealing to those who appreciate understated elegance and historical influences.

A Legacy of Excellence

The Toric Collection remains a cornerstone of Parmigiani Fleurier’s offerings, embodying the brand’s values of craftsmanship, innovation, and timeless design. Whether it’s the precise movements, the artistic dials, or the iconic knurled bezel, the Toric line continues to captivate watch enthusiasts and collectors around the world.

The Toric Collection is more than a series of watches; it is a tribute to the art of watchmaking and the timeless principles of design. With its blend of historical inspiration, meticulous craftsmanship, and modern precision, the Toric Collection stands as a testament to Parmigiani Fleurier’s legacy of excellence.

For more watch related content, check out our jewelry section here.

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Platinum Records to Pinot Noir https://www.jetsetmag.com/lifestyle/wine-and-spirits/platinum-records-to-pinot-noir/ https://www.jetsetmag.com/lifestyle/wine-and-spirits/platinum-records-to-pinot-noir/#respond Wed, 22 Jan 2025 15:49:51 +0000 https://www.jetsetmag.com/?p=170953 Darius Rucker Explores Connections, Creativity and the Art of Winemaking

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In the music industry, few artists have achieved the level of success and versatility that Darius Rucker has. From his multi-platinum music career adorned with Grammys and CMAs to his philanthropic endeavors, authorship, sports entrepreneurship and advocacy for public education, Rucker has proven time and again that he’s a man of many talents. Now, the country music star is embarking on a new adventure that might surprise some of his fans: winemaking.

We had a chance to catch up with Rucker regarding his newest endeavor into winemaking. Rucker’s latest venture sees him partnering with AS ONE CRU, a winery led by vintner Chris Radomski. You may be asking yourself, what would drive a successful musician to dive into the world of wine? For Rucker, the answer lies in the parallels he sees between music and winemaking, and the potential for both to bring people together. “Wine has been a part of my life for a long time now,” Rucker explains. “It’s something I’ve grown to appreciate over the years—the history, the art, the stories.” He draws a comparison between his passion for music and his interest in winemaking, noting that both are fundamentally about connection. “I think I was drawn to winemaking for similar reasons that pulled me to music. Both are about connection, and they’re both things that bring people together.”

This idea of connection is at the heart of Rucker’s partnership with AS ONE CRU. When he met Radomski and the team at AS ONE CRU, Rucker felt an instant kinship. “Chris has this passion for winemaking that just shines through, and he’s got a talent that can elevate what wine can mean to people,” Rucker says. Their shared belief that wine is more than just a drink, but an experience and a moment, cemented their partnership.

For Rucker, the parallels between making music and making wine run deep. He sees a creative energy in both that’s hard to define but impossible to ignore. “In songwriting, you start with an idea, a feeling, and turn that into something people can feel, too,” he explains. “Wine’s a lot like that. From the soil, the grapes, the aging process—it all becomes something greater than the sum of its parts, something people can sit with and savor.” He also draws comparisons between the experience of enjoying wine and performing live music. Both, he argues, are about being in the moment and sharing something real. “Having a great glass of wine or playing live for fans, those are moments of connection that can’t be replicated,” Rucker says.

Working with a storied vintner like Radomski might seem daunting to some, but Rucker finds it comforting. He describes Radomski as a knowledgeable guide who leaves room for creativity while providing invaluable expertise. “It’s been a blast learning from him, sharing ideas, and just soaking up everything he knows,” Rucker raves.

As he embarks on this new chapter as a winemaker, Rucker’s goals remain consistent with his approach to music. “Really, I hope to bring people together in a way that maybe they didn’t expect,” he says. “Music’s done that for me in ways I never could have imagined, and I think wine has the same power.” His vision for AS ONE CRU wines is clear: he wants people to enjoy the wine, make memories with it, and simply have a good time.

This focus on creating memorable experiences is deeply personal for Rucker. When asked about a time when wine, music, and friends created an unforgettable experience, he doesn’t recount a wild night or a star-studded party.

Instead, he speaks of quieter, more intimate moments at home with family and friends. “Honestly, it’s the moments at home with family and friends that stand out more than some crazy story,” Rucker shares. “Especially now that my kids are adults, being able to enjoy a glass of wine together has made for some really special nights at the house.” He describes these evenings with a palpable warmth, painting a picture of relaxed laughter, shared stories, and a sense of connection that wine helps to foster. “There’s something about those moments when everyone’s relaxed, laughing, sharing stories—and wine brings out that sense of connection,” he explains. “That’s what it’s all about, those memories that you carry with you. That’s what I hope AS ONE CRU wines can give people.”

As Rucker steps into the world of winemaking, he brings with him the same passion, creativity and desire for connection that has defined his music career. His partnership with AS ONE CRU isn’t just about producing another celebrity-branded product; it’s about creating something meaningful, something that can bring people together and create lasting memories. For fans of Rucker’s music, this new venture offers a different way to connect with the artist. It’s an opportunity to share in something he’s passionate about, to be part of the moments and memories he hopes to create. And for wine enthusiasts, it’s a chance to experience a product born from the collaboration between a passionate musician and an equally passionate vintner.

As Darius Rucker continues to expand his already impressive portfolio of achievements, his foray into winemaking stands as a testament to his enduring creativity and his commitment to bringing people together. Whether through the strums of a guitar or the pour of a glass, Rucker’s mission remains the same: to create moments of connection, joy and shared experience. With AS ONE CRU, he’s bottling that mission.

Asonecruwines.com

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Vintage Croatia https://www.jetsetmag.com/lifestyle/wine-and-spirits/vintage-croatia/ https://www.jetsetmag.com/lifestyle/wine-and-spirits/vintage-croatia/#respond Wed, 15 Jan 2025 16:12:27 +0000 https://www.jetsetmag.com/?p=170930 An Oenophile's Guide to Dubrovnik

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Wonderful vineyards surrounding old Vela Glavica hill at the town of Lumbarda on Korcula island, Croatia with St. Rocco church rising above stone houses during summer sunset

Colloquially dubbed “The Pearl of the Adriatic,” Dubrovnik, Croatia is a longtime celebrated European destination. This Balkan gem is touted for its mild Mediterranean climate and its UNESCO-designated Old City perched on pristine, azure waters. (As you stroll through Dubrovnik, the Game of Thrones theme song might start drifting through your head, as many of the famed King’s Landing scenes were filmed in the city.)

With so much going on in the area, its robust wine scene manages to float under the radar. In fact, Dubrovnik’s wine tourism offerings have blossomed in recent years, though they remain an underrated aspect of its appeal. “With significant investments in tasting rooms and facilities, especially by local winemakers, Dubrovnik’s wineries are now more welcoming than ever to wine enthusiasts, especially visitors from the U.S., seeking to discover Croatian wines,” Denis Jazvin, head sommelier at Adriatic Luxury Hotels, explains.

Croatian viticulture has roots as far back as 2,500 years, so let’s dig into this venerable wine region that still feels like a hidden discovery.

Korta Katarina

Croatian Wine 101

On the whole, Croatia has 1,700 registered wine producers with 33,000 hectares (roughly 82,000 acres) of grapes planted throughout the country. Nearly half of these viticulture areas can be found in the continental region and half in the coastal region (where Dubrovnik is located). More than 200 varietals are successfully being cultivated, including 60 indigenous varietals.

“Dubrovnik, part of Croatia’s renowned South Dalmatia wine region, is celebrated for its distinctive, high-quality wines,” says Jazvin. “Croatian wine, more broadly, has a rich heritage, with winemakers taking pride in cultivating unique varieties. Dubrovnik itself, surrounded by scenic vineyards and coastal views, highlights these native grapes—such as Plavac Mali, Pošip, and Malvasija Dubrovačka,” he adds. These are the three most iconic varietals produced in South Dalmatia.

According to Mirena Bagur, founder of Croatian Premium Wine Imports, an online wine shop, “Plavac Mali has been proven by UC Davis [to be] a descendant of Zinfandel. . .this wine is typically a dark ruby color and pairs great with grilled red meats or mushroom risotto.” The other two are white wines—Pošip, which originated on the island of Korčula and is now grown throughout Dalmatia, and also Malvasija Dubrovačka, a rare version of Malvasia.” The latter has been famously served as welcome wine for diplomatic visitors to Dubrovnik throughout the centuries. “The Dubrovnik Mayor Franković is still honoring that tradition,” she explains. “These wines are produced in several styles [and] pair well with seafood overall, particularly with locally farmed oysters in Mali Ston.”

Now that we understand the basics of Dalmatian wine, it’s time to plan a visit. Dubrovnik is a wildly popular destination during the summer months, but Jazvin suggests a springtime trip. “Spring (late April to May) is ideal. During this time, fresh white wines are released, allowing visitors to enjoy crisp, new releases, while aged reds continue to develop in the cellars, adding a unique dimension to the experience,” he shares. Bagur agrees. “For wine lovers visiting Dubrovnik, the best time to visit is Spring. The weather is beautiful and perfect for walking the Old City and vineyards. Also, winemakers have time then to devote [themselves] to visitors and proudly share their experiences in cellars and stories about winemaking, attention that is harder to get in the Fall due to harvest,” she adds.

Get ready to enjoy three lovely days in Dubrovnik with our ultimate luxury wine-focused itinerary.

Hotel Belleveu Dubrovnik

Day 1: Wine in the City

A museum of wine? Yes, please. Kristin Vuković, travel writer and author of the novel The Cheesemaker’s Daughter, set on Croatia’s island of Pag, shares, “Just outside Pile Gate, the newly-opened Dubrovnik Wine Museum—housed in an 18th-century aristocrat’s summer residence—offers an education in Dalmatia’s native varieties and winemaking history.” Afterwards, Vuković suggests indulging in a glass or two on their panoramic terrace overlooking the Old Town. For a guided tasting, “an old favorite of mine is D’vino, a casual wine bar on a cobblestone side street that pours more than 50 Croatian wines by the glass,” she says. Try the owner led offering, called “The One with Da Boss,” for the best experience. Pro tip: Don’t forget to sip, swirl and spit, because there’s many more wine bars to experience throughout the area.

M’Arden

“Last time I was in Dubrovnik I became smitten with M’Arden (derived from “Mediterranean garden”), a new wine bar on a hidden terrace in Dubrovnik’s Old Town,” Vuković notes. “To get there, you walk up cobblestone steps and through a green door with an Apartman sign, passing a few courtyard apartments. This tucked-away oasis with views of the Old Town’s medieval stone walls is truly magical. They serve indigenous Croatian grape varieties and natural wines in a chill setting, plus small-plate Dalmatian specialties,” she expands. “Outside the Old Town, don’t miss Fratellos Prosecco Bar, with its sweeping views of the Adriatic Sea,” the travel pro states. Sommelier Jazvin also suggests Hotel Bellevue Dubrovnik Wine Bar and Bakus Wine Bar, noting their excellent portfolio of local wines and wine tasting flights.

Fratellos Prosseco Bar

After imbibing, lean into luxury on your first evening with a fancy dinner out at the only Michelin-starred spot in Dubrovnik, Restaurant 360. Homegrown chef Marijo Curić expertly combines local ingredients with Asian techniques, showcasing the flavors of Dalmatia on two distinct tasting menus. The wine list strongly favors Croatian labels, so add on a wine pairing to sample even more wine from the region and beyond. This popular spot is also celebrated for its iconic view of the old harbor. As with many Michelin eateries, snag a reservation well ahead of time to make sure you can get in.

Day 2: Vineyard Visit and Cavtat Evening

Getting out of the city to see where the grapes are grown is the ideal way to spend your second day in the Dubrovnik region. Head to the Konavle region, about a 30-minute trip, to get started. According to Jazvin, at Adriatic Luxury Hotels, “concierges can arrange private tours of the best wineries, such as Crvik in Konavle. These guided experiences allow guests to explore the winemaking process firsthand, taste premium wines directly from the source, and understand the rich history behind Croatian culture,” he says. Don’t try to visit more than two or three wineries in a day, though, as it’s best to slowly learn, enjoy and hang with the winemakers instead of rushing around. Beyond Crvik, Jazvin also suggests checking out Karaman, one of the best-known wineries in the area. Try their signature wine, Malvasia of Dubrovnik, as well as Prošek, a traditional sweet wine of Dalmatia. Another great stop, if time allows, is Dubrovnik Cellars Winery (Dubrovački podrumi), a favorite of sommelier Jazvin.

After a day of tasting, head to the charming seaside enclave of Cavtat, a pretty small town backdrop for additional wine exploration and dinner. Begin with a guided wine tasting at Hotel Supetar Cavtat Wine Bar. Choose from a full tasting of six wines or an abbreviated flight of three, all from Croatia. The wine tasting experience includes pairings with local cheeses like smoked cheese with fig jam, cow cheese stuffed with sweet chili peppers, and olive oil marinated sheep’s cheese with local olives. Then, head outside to the terrace at the Hotel Supetar Cavtat Restaurant to dine al fresco with Adriatic views. Try the roasted duck breast with sweet potato puree and the whitefish filet with local olive oil; both are signature dishes at this superb eatery.

Winery Krajančić

Dejanhren Rivica

Bonus: If you have extra time in the area, consider an additional winery day later on in your trip. Jazvin recommends the island of Korčula, which is roughly a two-and-a-half-hour trip up the coast from Dubrovnik. Remember, Pošip, one of the region’s iconic varietals, is native to this island. A unique and important grape, Pošip was also one of the first white wine varieties to be protected by Croatian law. Be sure to try Grk here too, another beloved local wine. The sommelier’s favorite spots in this area include Cebalo, Black Island Winery, Bire Winery, Zure and Winery Krajančić.

Day 3: Oyster Day Trip and More Vines

For your third day, head north for an oyster experience in the Bay of Mali Ston. Visitors can expect a scenic boat ride to a floating oyster farm, plus a tasting of fresh oysters and steamed mussels. Organize your tour with Bota Šare or Mali Ston Oysters. “It’s a one-of-a-kind experience where you can taste oysters you pulled yourself from the sea. People in the area are known to simply pour some Pošip into the oyster as its mignonette,” explains Mirena Bagur of Croatian Premium Wine Imports. Be sure to try the local grappa, too. Živjeli!

Korta Katarina

Since you’re already out of the city, “don’t miss seeing Pelješac peninsula’s dramatic vineyards just an hour north of Dubrovnik, where you can also visit spectacular wineries,” says Vuković. “Some of my favorites are Saints Hills, Korta Katarina, Grgić Vina, Miloš. . .I could go on and on.” Book any winery visits in advance. Or, if you’re looking for an organized wine tour, “you can’t go wrong with the Dubrovnik-born wine expert Bozidar Jukic, who takes Croatian wine education to the next level,” Vuković opines.

Head back to the city for your final meal (and nightcap). There’s truly no better way to end any Dubrovnik trip than a dining experience at Nautika. Be sure to get a reservation ahead of time for this beautiful restaurant perched above the sea; its terrace boasts the best views in town. Dishes like Beef Charolais Carpaccio, Adriatic Soup with mussels and white fish, and Tortellini with Black Istrian truffles are sure to delight. Plus, their massive wine list, featuring many local picks, is expertly curated—a divine ending to a wine lover’s trip to the Dalmatian Coast.

Nautika

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Driven by Design https://www.jetsetmag.com/lifestyle/automobiles/driven-by-design/ https://www.jetsetmag.com/lifestyle/automobiles/driven-by-design/#respond Wed, 04 Dec 2024 17:14:13 +0000 https://www.jetsetmag.com/?p=170090 Car-Branded Residences Appeal to Luxury Automotive Enthusiasts.

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In today’s luxury real estate landscape, a captivating trend has taken root, particularly in vibrant, high-demand cities like Miami: the seamless integration of luxury automotive brands into residential developments. This represents a departure from traditional luxury real estate norms, offering affluent buyers a distinctive lifestyle proposition that transcends mere living spaces.

Car-branded residences mark a strategic expansion for esteemed automakers such as Porsche, Aston Martin, Bentley, Mercedes-Benz and Pininfarina, extending their prestigious names beyond automobiles to curate comprehensive lifestyle experiences. This isn’t merely about brand expansion; it’s about crafting immersive environments where every aspect of daily life embodies the essence of automotive luxury.

Central to the appeal of these residences is their deep resonance with passionate car enthusiasts and brand loyalists. For many owners, investing in a car-branded residence is an extension of their automotive passion—an assertion of identity and refined taste. Marek Reichman, chief creative officer at Aston Martin, underscores the profound affinity many Aston Martin owners have for their vehicles, often amassing extensive collections that reflect their dedication to the brand. Beyond loyalty, car-branded residences epitomize exclusivity and status, aligning seamlessly with the luxury positioning of their automotive counterparts.

Living in a Porsche or Bentley-branded residence isn’t just about dwelling within beautifully designed spaces—it’s about inhabiting environments that echo the craftsmanship, materials and aesthetic finesse synonymous with these iconic brands. Bentley Residences, for example, integrate natural elements like wood, leather and glass, reflecting the opulence and sophistication found in Bentley automobiles.

Steven De Ploey, Bentley’s director of product and marketing, underscores the profound appeal of these residences among their clientele. For Bentley owners and enthusiasts, these properties transcend mere living spaces; they embody a lifestyle choice and a statement of refined taste. By integrating the essence of Bentley’s craftsmanship and heritage into each residence, from the choice of materials to the design aesthetics, these developments resonate deeply with buyers who appreciate the finer things in life. Moreover, these residences are not merely seen as homes but as sound investments within the luxury real estate market. Bentley recognizes the intrinsic value of real estate as a passion point for their discerning clientele, a sentiment echoed across the industry as more luxury brands explore the intersection of automotive excellence and architectural innovation. Each residence becomes a testament to the brand’s commitment to delivering exceptional experiences, from the moment one enters the lobby adorned with bespoke details to the private amenities that cater exclusively to residents’ needs and desires.

These car-branded residences go beyond conventional luxury living by offering bespoke amenities meticulously tailored to cater to the discerning tastes of affluent car enthusiasts. One of the standout features is the private “sky garages” accessible via special Deservator car elevators, a hallmark innovation exemplified by the 132-residence Porsche Design Tower completed in 2017 in Sunny Isles Beach, Florida. This architectural marvel allows residents to seamlessly transport their prized vehicles directly to their living spaces, combining practicality with an unparalleled sense of luxury and convenience. Imagine driving into a designated elevator, watching as it smoothly lifts your vehicle to your floor, where it elegantly parks within a glass-enclosed garage attached to your residence.

Other iconic examples abound, each a testament to the seamless integration of automotive excellence with architectural ingenuity. The Aston Martin Residences in downtown Miami epitomize luxury living across 66 stories, boasting a curated art gallery, spa and yacht marina among its lavish offerings. Adding to this illustrious lineup is Pininfarina’s Andare Residences, poised to redefine luxury living on Fort Lauderdale’s Las Olas Boulevard. Known for their iconic automotive designs, Pininfarina brings its distinctive touch to residential architecture with Andare. The development promises a blend of Italian flair and contemporary luxury, featuring meticulously crafted interiors, state-of-the-art amenities and a design ethos that echoes the elegance and innovation synonymous with Pininfarina’s automotive masterpieces. Now in the pre-construction phase, Andare Residences aims to set a new benchmark for sophistication and exclusivity in Downtown Fort Lauderdale’s competitive real estate landscape.

In essence, these developments redefine luxury living by seamlessly blending automotive excellence with architectural prowess, creating environments where every detail reflects a dedication to craftsmanship and sophistication. The allure of these residences extends beyond their physical attributes; they embody a lifestyle synonymous with prestige, exclusivity and the utmost in personalized luxury. As the demand for integrated living experiences continues to grow, these car-branded residences stand as exemplars of innovation and opulence, offering a glimpse into the future of luxury real estate.

The success of these projects speaks volumes. The Aston Martin Residences, for instance, reported nearly full occupancy before its official unveiling—a testament to the compelling allure of branded residences among discerning buyers. According to the Knight Frank Global Branded Residences Report, the sector is burgeoning, growing at an annual rate of 12 percent. South Florida alone boasts over two dozen car-branded projects in various stages of development, underscoring the robust demand for luxury integrated living experiences.

However, with rapid expansion comes challenges. Industry experts caution against a “herd effect” where brands rush to emulate successful models, potentially diluting the exclusivity that defines these properties. Maintaining brand integrity amid market saturation remains a critical consideration for developers and automakers alike as they navigate the complexities of luxury real estate.

Parallel to the rise of car-branded residences is the significant influence of sports on luxury real estate. Developments adjacent to stadiums, athlete-branded residences and sports-centric amenities cater to a distinct segment of high-net-worth buyers seeking immersive, lifestyle-driven investments.

Developing luxury real estate requires foresight into economic shifts, urban planning and evolving buyer preferences. Developers like Gil Dezer of Dezer Development emphasize the importance of innovation and quality in projects like Miami’s Porsche Design Tower, Armani Residences and Bentley high rises. These projects not only bolster local economies but also redefine urban landscapes with their blend of automotive heritage and architectural grandeur.

Beyond Miami, the allure of car-branded residences resonates globally, from New York to Dubai, where similar developments are tailored to reflect local tastes while embodying the essence of renowned automotive brands. This global expansion underscores the universal appeal of luxury integrated living experiences that seamlessly blend automotive heritage with architectural innovation.

The economic impact of these developments extends beyond property sales. They contribute to local economies through job creation, tourism and increased property values, particularly in neighborhoods undergoing revitalization. Moreover, sustainability practices, integrated into developments like the Bentley Residences, enhance appeal and resonate with eco-conscious buyers.

Advancements in technology play a pivotal role in enhancing the functionality and appeal of car-branded residences. From smart home automation to advanced security systems and eco-friendly infrastructure, these innovations not only elevate comfort but also cater to the preferences of modern luxury homeowners who seek seamless integration of technology in their living spaces.

Looking ahead, the trajectory of car-branded residences appears promising, driven by a convergence of luxury lifestyle aspirations and the enduring allure of automotive excellence. As global urbanization continues and cities evolve into hubs of innovation and culture, the demand for distinctive, brand-integrated living spaces is expected to grow. The emergence of car-branded residences represents a compelling fusion of luxury automotive brands with high-end real estate. This trend not only reshapes urban landscapes but also redefines the parameters of luxury living, offering unparalleled opportunities for investment and lifestyle enhancement in major cities worldwide. Developers must innovate relentlessly, delivering quality and bespoke experiences to captivate discerning buyers in an increasingly competitive market. As the fusion of automotive prowess with high-end real estate carves out a distinct niche in luxury living, it promises to continue offering unique opportunities for investment and lifestyle enhancement across global markets.

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Best. Wallet. Ever. https://www.jetsetmag.com/lifestyle/fashion/best-wallet-ever/ https://www.jetsetmag.com/lifestyle/fashion/best-wallet-ever/#respond Mon, 02 Dec 2024 18:43:41 +0000 https://www.jetsetmag.com/?p=170796 Rogue Industries is a Maine based maker operation. The company was started in 2007 when the founder, Michael Lyons, developed excruciating lower back pain and created a curved front pocket wallet prototype – that was 650,000 wallets ago. After Rogue Industries introduced their patented curved front pocket wallet in 2007, it became a dream of […]

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Rogue Industries is a Maine based maker operation. The company was started in 2007 when the founder, Michael Lyons, developed excruciating lower back pain and created a curved front pocket wallet prototype – that was 650,000 wallets ago.

After Rogue Industries introduced their patented curved front pocket wallet in 2007, it became a dream of the company to actually make their own products.  “How hard could that be?”, thought Michael Lyons, Founder.

 

In 2015 the company purchased an abandoned farm house along with a workshop on 14 acres in Standish, Maine.  The effort involved with the details of setting up actual production presented a steep learning curve.   Their very first production hire was a lady with extensive stitching and sail making experience- but none in leather.  She is still with them and now runs the shop.

 

Rogue acquired an industrial splitter to thin the leather down, a 10 ton hydraulic press to cut the thick pieces of leather from the hides, and a dizzying array of very specialized and rather pricey sewing machines for both leather and waxed canvas.   “The finished product simultaneously looks both simple and elegant- but the expertise and technology which goes into it are more involved than I would have ever believed,” says Lyons.

 

He continued by disclosing  “A colleague of ours who had previously run a well known leather bag company in New York called me up and asked if I was crazy when we were considering setting up a stitching facility.  He reminded me of the fact that I knew nothing about leather stitching.”

 

The colleague was right.  Rogue Industries had designs, patents and ideas- but no experience in actually producing finished goods.  The first few items created were early stage prototypes and couldn’t even be sold.  Then the next set got better.  And better again.  Rogue learned about the nuances of leather stitching and finishing.  They say that it has not been an easy path to set up a small maker factory here in the US- but it’s rewarding to take an idea on paper and create a beautifully finished product worthy of being on the World stage.

 

And it’s equally as rewarding to take a customer into their Workshop and show them where the leather comes in, how it gets selected, cut, stitched and polished.

 

The essence of Rogue’s modest success is not trying to sell their unique wallet design to everyone.  It’s finding the few customers that appreciate the distinctive design, like Jon Stevens that recently called in from Newtown, Pennsylvania and unsolicited, said  “This wallet is genius.”

Specializing in curved front pocket wallets, the company has expanded from one single initial offering to over 80 unique designs ranging from duffle bags, totes, belts, and brief cases to laptop bags.

Their materials of preference are high end specialized leathers such as American Bison, Moose, Salmon and Steer. Waxed canvas offerings have been added to the line to compliment the leather designs.  Amazingly, 70% of their designs are now made in Maine.

Enjoy 15% off by using code JS15

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The Soul of a Brand https://www.jetsetmag.com/lifestyle/watches-jewlery/the-soul-of-a-brand/ https://www.jetsetmag.com/lifestyle/watches-jewlery/the-soul-of-a-brand/#respond Mon, 02 Dec 2024 15:33:11 +0000 https://www.jetsetmag.com/?p=170707 Guido Terreni, CEO of Swiss Watchmaker Parmigiani Fleurier, Focuses on the Essence of Private Luxury

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The origins of Parmigiani Fleurier date back to the quartz crisis of the 70s and 80s when the introduction of quartz watches significantly impacted the demand for Swiss-made mechanical watches. During that time, a young watchmaker, Michel Parmigiani, operated a workshop devoted to restoring antique timepieces when he was asked to restore an antique pocket watch for Switzerland’s prominent Sandoz family. They immediately recognized his talent and helped him establish his own luxury watch brand in 1996. The brand launched its first wristwatch, the Toric QP Retrograde, that year.

More than 25 years later, Parmigiani Fleurier continues to deliver a level of expert Swiss craftsmanship and design that reflects Michel Parmigiani’s dedication to excellence.

The company is now led by CEO Guido Terreni who has been in the industry for 20 years, including 11 years at the helm of the watchmaking division of Bulgari. He joined Parmigiani Fleurier because he was ready for a new challenge where he could apply his extensive expertise and love of watches.

“I wanted a project that was holistic, one that was rooted in the watchmaking culture,” he explains. “The size of the brand was not really so important, but it was more the soul of the Parmigiani Fleurier brand that attracted me, because it’s a very deep brand in knowledge, but also in the making, because it masters its parts, its components and its assembly. This was one of the most important things that I was looking for, because if you master your production, you master your destiny. If you have values that are very noble, like Parmigiani has, you are addressing a luxury which is extremely refined.”

Terreni has led the company forward from both a creative standpoint and in identifying its purpose. He says the design process began with studying the values of the brand and choosing who they wanted to serve. “We did some very introspective work when I joined. It was January 2021, in the middle of the pandemic.”

“A metal bracelet watch, a very versatile and everyday watch, but one that was extremely refined, was our first priority,” he says. “The Tonda PF was born in a very small period of time because of the pandemic. It was a bit of an alignment of the stars because the capacity and production were free. It was quite impressive to say that we started designing three, four days after I joined at the end of January, and the product was presented at Geneva Watch Days seven months later and it hit in October.”

Next for Parmigiani will be the introduction of the TORIC collection this Fall, which will include the Toric Petite Seconde and the Toric Chronograph Rattrapante. “It’s clearly at a higher price point because we’re talking about a dress watch with a gold manually wound movement with dials that are in gold,” Terreni says. The Toric Chronograph Rattrapante will be produced in a limited edition of 30 watches to appeal to discerning collectors.

“The values of the brand and the values of the client are very connected,” Terreni says. “It’s about discretion. It’s about not being a loud brand. You come to Parmigiani not to show your wealth. You come to Parmigiani because you enjoy the refinement. You’re conveying your knowledge and your competence in discerning what you’re wearing. You don’t follow what others are asking you to put on the wrist.”

Rather than using the trendy term “quiet luxury” to describe his brand, Terreni prefers to use the expression “private luxury,” which is timeless. One example is the subtle use of the PF logo in an ellipse on the dial rather than spelling out the company’s name. “If you’re not showing off what you’re wearing, you don’t need it,” he says. “It’s much more refined to use graphism. The dial is unostentatious because the client is unostentatious.”

As Terreni notes, “True luxury is private and true luxury is personal.”

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